STUDYING A BUSINESS THE BUFFETT WAY

Understanding the MOAT of a company is critical. What will protect your company from attackers?

1. Does the company sell a unique product/service?
2. How easy is it to copy what the company does?
3. How loyal are customers to the brand?
4. Switching costs - How easy is it for customers to leave?
5. Does the company have recurring revenue?
6. How big is the company? Size matters.
7. Is the company a big disruptor in its industry?
8. Is there massive room for growth? Markets/products?
9. Does the company have a first mover advantage?