Are Watches an Investment?

June 19, 2024
Josh Viljoen
Josh Viljoen

Are watches an alternative asset you should consider investing in?

Watches have long been considered not just a fashion accessory, but a status symbol and a sign of wealth. But can they be considered an investment? In this blog post, we'll explore the topic of watches as an investment and whether they are worth investing in.


It's important to note that not all watches are created equal in terms of investment potential. Some watches, particularly those made by luxury brands such as Rolex, Patek Philippe, and Audemars Piguet, are known to hold their value or even increase in value over time. Here are ten examples of watches that have seen a large rise in value in recent years:


  1. Rolex Daytona Ref. 6263
  2. Patek Philippe Nautilus Ref. 3700
  3. Audemars Piguet Royal Oak Ref. 5402ST
  4. Omega Speedmaster Professional Moonwatch
  5. Cartier Tank
  6. Heuer Autavia
  7. Rolex Submariner Ref. 1680
  8. Seiko 6139-6002
  9. Zenith El Primero
  10. Tudor Submariner Ref. 7928


These watches are highly desirable among collectors and enthusiasts, and some models can now fetch several times their original retail price at auction. However, it's important to remember that the value of a watch can fluctuate depending on market conditions, rarity, and historical significance, among other factors. As with any investment, it's important to do your due diligence before making any decisions.


However, just because a watch is made by a luxury brand doesn't mean it will automatically be a good investment. Factors such as condition, rarity, and historical significance can all affect a watch's value, so it's important to do your research before making any investment decisions.


Another thing to consider is the current market conditions. Just like any other investment, the value of a watch can fluctuate depending on supply and demand. If a particular model becomes popular among collectors, its value may increase. On the other hand, if a brand produces too many watches, the value of their products may decrease.


It's also worth noting that watches are not a particularly liquid investment. Unlike stocks or bonds, it can take time and effort to find a buyer for your watch, particularly if it is a rare or niche model. If you need quick access to your funds, a watch may not be the best choice.


So, are watches an investment? The answer is yes, but with caveats. If you do your research, choose wisely, and are patient, a high-quality watch from a luxury brand can be a smart investment. However, it's important to remember that there are risks involved, and watches should never be the sole focus of your investment portfolio.

In conclusion, watches can be an investment, but they should be approached with caution. They can hold their value or even increase in value over time, but the market conditions, rarity, and condition can all affect their worth. As with any investment, it's important to do your due diligence and diversify your portfolio to minimize risk.

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